Resources

The travel trade industry connects operators with global markets by promoting and selling tourism experiences. Being ‘trade ready’ in the Mackenzie Region means offering commissionable pricing, clear terms, reliable availability, and a professional online presence. 

Partnering with travel agents and tour operators can expand your reach, drive consistent bookings, and position your business as a trusted part of New Zealand’s tourism network.

Learn why TikTok is a powerful platform for all businesses—not just for young people. Learn how it works, what drives successful content, and why it should be part of your marketing strategy. Get practical tips and tricks to boost video performance, reach the right audience, and tap into TikTok’s unique trends.

Download the presentation here.

The evolving role of organic social media in tourism, highlighting current content trends and how travellers use social platforms to research, plan, and share their journeys. You’ll learn what makes content effective, how to create it yourself, and how to involve staff and customers in the process. 

Download the presentation here.

A practical overview of paid media, covering the different types of Google and Meta campaigns and how to choose the right one for your marketing goals. You’ll also learn about bid strategies, targeting techniques, and

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An important overview that will set the foundation for the other two parts. You’ll walk away with a greater understanding of:

• New Zealand’s main markets and market characteristics
• The benefits of working with travel trade
• Travel trade ecosystem and distribution channels (ITOs, wholesalers, OTAs)– who does what, how it works
• Pros and cons of each channel

Download the presentation here.

Your pricing structure is a critical part of your businesses success and working successfully with trade. In this session you’ll walk away with a greater understanding of:

• Why we give commission
• Rate parity
• Establishing your retail rate: operating costs, commission, margin
• Establishing a contract

Download the presentation here.

Now you’ve got the fundamentals, it’s time to sell your wares and proactively engage with trade. In this session, you’ll walk away with a greater understanding of:

• Collateral requirements –manuals, fact sheets, image library etc
• Trade events, trade shows and sales calls
• The art of a good presentation
• Website requirements
• Direct connectivity
• Local agents – I-sites and visitor centres
• Working with TNZ and RTO to maximise famils  

Download the presentation here.