Optimising AI
A two part webinar series covers how AI is shifting traveller behaviour, and how your business can optimise AI-driven search.
How AI is Transforming Travel Search & Book
Join Empire9 to explore how AI is transforming the way travellers search, plan, and book. This session explains what AI and large language models (LLMs) really are, how AI search differs from traditional search, and why these changes matter for tourism. With live demos, practical examples, and time for Q&A, you’ll see how traveller behaviour is evolving — and how to prepare for the AI-driven future of bookings.
Download the presentation here.
How AI is Transforming Travel Search & Book
As AI search becomes mainstream, visibility in AI-generated results will directly impact bookings and revenue. This practical session explains how AI tools crawl and interpret your content, why local SEO and structured data are essential, and which tools can help monitor your brand’s visibility in AI search. With live demos, practical examples, and time for Q&A, you’ll leave with clear, actionable steps to update your digital strategy and ensure your business remains discoverable in an AI-powered world.
Download the presentation here.
We can’t wait to welcome you to the Legendary Mackenzie! Step into the great wide open and discover NZ’s highest mountains, longest glaciers, vivid turquoise lakes, golden grasslands and clearest starry skies. Take a scenic flight into the mountains and land on glaciers; enjoy the night sky within the Aoraki Mackenzie International Dark Sky Reserve; explore the amazingly beautiful landscape by cycling, walking, kayaking, swimming, skiing and more.